16 September 2019

Guidelines for Medical Advertisement Content on Social Media

Reference: CIR-2019-00000356

Guidelines for Medical Advertisement Content -Social Media


To: All licensed Health facilities&  healthcare Professionals – Private Sector Dubai


 Health Regulation Sector, Dubai Health Authority is committed to communicate with its strategic partners and share updates associated with policies, standards and guidelines related to health services. Due to the proliferation of advertisment and promotion of health services through social media network and its direct impact on the community, it is imperative to ensure the credibility of medical advert content and its conformity with the traditions and conventions of the UAE.



Health Regulation Sector is, hereby  pleased to announce  “Guidelines for Medical Advertisement Content on Social Media". The new document directs all health facilities and healthcare professionals to promote ethical social media advertisements and ensure that it is a reliable source of information for patient to make informed decisions.


Attached is the document - Guidelines for Medical Advertisement Content on Social Media

All health facilities and professionals are expected to adhere to the terms and conditions mentioned in the new guidelines.

Failure for compliance with this will result in taking the suitable disciplinary actions in regards.


Thank you in advance for your cooperation.

Supporting Documents:

External Circular- Medical Advert-22.pdf:

View Document

Guidelines for Social Media Advertisement.pdf:

View Document